Apple launches 2 new iPhone ads

It's not an iPhone Hardware and Software.jpg

Apple has released 2 new ads to promote the iPhone.

The first revolves around that fact that 99% of iPhone owners love their iPhone (that would be me) and the second focuses on that Apple builds the hardware and software for it's phone to make a uniquely superior experience.

I didn't connect with these as much as I did with their "Music Everyday" and "Photos Everyday" ads they did for the iPhone a couple years back.

What do you think of the new ads below?

99% of people who have an iPhone... Love their iPhone. http://apple.co/iphone

The iPhone's hardware and software are designed together. Because when we design the whole phone, the whole experience is better. http://apple.co/iphone

And here are the ads Apple ran in 2013.