Apple's share price breaks $700 on back of 2 million iPhone 5 pre-orders

Apple on American dollars Apple's share price has broken through the $700 mark for the first time today on the the back of the company announcing that they have set a record with 2 million iPhone 5 pre-orders in just the first 24 hours.

We can only image what they'll do in October as Apple is expecting to hold a special media event to launch an "iPad Mini".