Wow - this might go down as the best Apple Event since Steve Jobs. Apple today introduced two new iPhones, a new payment system and the Apple Watch. They even had U2 finish the event and gave away their album for free!
Let's start at the beginning:
iPhone 6 and iPhone 6 Plus
- 2 new models as expected measuring 4.7 and 5.5 inches respectively
- Both models are thinner than the current iPhone 5S
- They feature stunning curved displays
- They are powered by the A8 Chip and a new M8 motion sensor that can track elevation such as stairs
- They will feature 3x faster WiFi
- The Camera features Focus Pixels (Faster Autofocus)
- Much better image stabilisation (with the iPhone 6 featuring Optical Image Stabilisation)
- 1080 HD Video with 30 or 60 fps and up to 240 fps slow motion
- They will come with iOS 8
- Both models will now come with up to 128 GB of storage
- Both models shipping from September 19 and available for Pre Order from Sept 12 (including Australia)
- Starting at $869 out right for the iPhone 6 and $999 for the iPhone 6 Plus
- New ads voiced by Justin Timberlake and Jimmy Fallon - just awesome see below!
- Apple have partnered with American Express, Visa and MasterCard for Apple Pay
- NFC included in the new iPhones. Just tap your iPhone to pay
- Retail partners at launch include Mc Donalds, Subway, Target, Groupon and a heap more
- You'll also be able to use Apple Pay online with Touch ID through 3rd party apps
- Unfortunately only launching in the US for now but expanding to the rest of the world soon
And they brought back "One more thing...."
- The most personal device Apple has ever created
- New User Interface featuring the Digital Crown
- 3 Editions - Standard, Sports and Edition in 18 Karat Gold
- Extremely customisable with leather, metal and fluoroelastomer straps
- Taptic Notifications for subtle alerts only you can feel
- Siri built in
- Digital Touch - Quick Sketches between friends
- 3rd Party Apps will be allowed - Starwood Hotels for example will let you use your watch to unlock your hotel room door!
- Heavy focus on Health and Fitness - Brings together fitness tracker and sports watch, Accelerometer, Heartrate monitor
- Will feature an Activity App and Workout App
- There's a lot more it can do, for example Tim Cook mentioned it can also control your Apple TV or act as a viewfinder for your iPhone camera
- It will require the iPhone to work (5, 5c, 5S 6 and 6 Plus)
- Inductive Charging
- Will start from $349 and available early 2015
- They ended the show with their new single from their new album
- Apple has released their new Album "Songs of Innocence" for free on iTunes right now!
- That's half a billion copies!
Well I think Apple's going to get a lot of amazing coverage of the next few months and I think they deserve it. I've just got to make one important decision - the iPhone 6 or iPhone 6 Plus!