Flipboard have brought their fantastic iPad app to the iPhone with a new feature called Cover Stories. The app is a pleasure to use just by flipping from one page to the next using your thumb. Their press release today states:
"Today, Flipboard™, the popular social magazine created for Apple’s® iPad®, launches on iPhone®. Inspired by the beauty of print and the simple action of flipping pages, Flipboard gives readers one place to enjoy the stories, photos, news and updates being shared across social networks. And now, re-designed for when and where people use the phone, Flipboard for iPhone takes this a step further with a fast, beautiful interface and Cover Stories, a brand new feature debuting with Flipboard for iPhone.
Moving closer to its vision for creating a single place to discover and enjoy the growing amount of content being shared across social networks, Flipboard for iPhone introduces Cover Stories. Cover Stories is a smart section that learns from a reader’s interactions with the content, created for when people want to quickly check for interesting news or updates. The new Cover Stories gives readers one place to catch up on some of the most interesting news, updates and photos being shared at that moment."
Even Phil Schiller, Apple’s senior vice president of worldwide marketing has weighed in tweeting: "New Flipboard App for iPhone is really nice".
They've also released a cool promo video to launch cover stories. (Below)