Netflix introduces interactive storytelling

Netflix introduces interactive storytelling

Choose what happens next

Netflix has launched it's first interactive story today - Puss in Book: Trapped in an Epic Tale.

"Today, we’re excited to announce our first interactive “branching” narrative episodes Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile, where Netflix members are in control of how the stories unfold. The intertwining of our engineers in Silicon Valley and the creative minds in Hollywood has opened up this new world of storytelling possibilities on Netflix."

"The children’s programming space was a natural place for us to start since kids are eager to “play” with their favorite characters and already inclined to tap, touch and swipe at screens. They also talk to their screens, as though the characters can hear them. Now, that conversation can be two-way. It’s really about finding the right stories - and storytellers - that can tell these complex narratives and bring them to life in a compelling way."

Check out the trailer below: