It didn't take long but Samsung has launced a print commercial to take on the iPhone 5. Surprise, surprise they are trying to drag us all back to the PC era of promoting specs.
Guest what, people don't care!
If you don't own a Samsung you don't really care about S-Beam or Smart Stay (What ?).
Plus good marketing is about solving a problem a customer has not yelling about how good you think you are from the top of a mountain. Um, Samsung, how will having "Direct Call" make my life better?
Can I please suggest you borrow from your product design team and just steal Apple's ideas.