The Weeknd stars in Apple Music ads during the VMA's

The Weeknd stars in Apple Music ads during the VMA's

The Weeknd didn't just kill it with his performance of "I Can't Feel my Face" during the VMA's he also starred in 2 new ads for Apple Music. 

The ads are a quite a departure from Apple's traditional advertising and even featured a cameo from John Travolta.

What happens after The Weeknd performance at the MTV VMAS 2015 Start Your Free Trial: http://www.apple.co/Trial Tune into Beats 1: http://apple.co/Beats1Radio Listen to the new Weeknd album: http://www.apple.co/TheWeeknd