10 Years of Apple Watch: I Didn’t Buy One at First… But Now I Can’t Take It Off

When the Apple Watch launched back in 2015, I didn’t flinch. Didn’t buy it. Didn’t want it and I’m a hardcore Apple user!

It took me three years to come around — and even then, I wasn’t exactly rushing. I already had a beautiful TAG Heuer my wife gave me for my 40th. It’s one of the most meaningful gifts I’ve ever received. A classic timepiece I truly love.

And if I’m being honest? It’s the one I’ll eventually hand down to my son.

But here’s the twist…

Despite all of that — I haven’t worn the TAG daily in over five years.

The Watch That Was Meant to Last Forever

The TAG isn’t going anywhere. It’s not a piece of tech — it’s legacy.

It was built to last a lifetime. It still ticks perfectly and it still makes me pause when I open the drawer and see it sitting there.

But the Apple Watch?

It became something I didn’t expect: necessary.

So Why Did I Switch?

Because living with the Apple Watch — and now, the Ultra — just works.

I’ve replaced my Apple Watch more than a few times over the years. New models, new updates, new bands. I’ve paid the Apple tax. And yeah, I know I’ll probably do it again in another couple of years. It’s not built to last a lifetime like the TAG. It’s built to evolve.

But when something becomes that integrated into your day — you just live with it.

And in a weird way, you rely on it.

The Features I Use (and Why I Can’t Quit)

• Activity tracking – Closing my rings is part of my daily rhythm now. It motivates me. It keeps me moving.

• Notifications – A buzz on the wrist that means I don’t have to pull out my phone constantly. Game changer.

• Apple Pay, timers, weather, quick replies – Small things that, when they disappear, you notice.

What I’ll Pass On

One day, my son will get the TAG.

Not the Apple Watch Ultra.

Not the one before that.

Not the one before that, either.

Because the Apple Watch is for right now.

But the TAG is forever.

Final Thought

The Apple Watch has earned its place on my wrist —

but the TAG will always have a place in my story.

And that’s the truth about living in both worlds:

One watch connects me to my habits.

The other connects me to who I am.