Apple has released 2 new ads to promote the iPhone.
The first revolves around that fact that 99% of iPhone owners love their iPhone (that would be me) and the second focuses on that Apple builds the hardware and software for it's phone to make a uniquely superior experience.
I didn't connect with these as much as I did with their "Music Everyday" and "Photos Everyday" ads they did for the iPhone a couple years back.
What do you think of the new ads below?
And here are the ads Apple ran in 2013.